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Augmented Reality

Augmented Reality (AR) overlays digital content—like images, animations, and data—onto the real world, enhancing how we see and interact with our surroundings. AR bridges the gap between the physical and digital by providing interactive and context-aware experiences.

Product Based AR For Automobile

Challenge

  • Need for a digital activity which would highlight the vehicle features in the best manner and would offer the customization options to people.
  • The space for an extensive HTC Vive led VR was a big challenge and they did not want to compromise on the experience by using the Mobile VR.
  • A solution which would be extremely user friendly and does not require visitors/customers to wear anything.

Solution Being Developed

  • A Product Based AR Application installed in a tablet which would scan the vehicle itself.
  • Allowing the person to customize and have a look at the features of the vehicle.
  • He could also take a walk around the vehicle giving the VR kind of an experience without the glasses.
Product Based AR For Auto
AR Implementation Map

Implemented in

  • Thailand
  • Malaysia
  • Indonesia

Project Showcase Gallery

AR Product Visualization

AR Product Visualization

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